Crawlability/indexability: Your sitemap and robots.txt collectively convey to Google Anything you do and don’t want Google to crawl and index. For instance, our website generates an estimated 572K visits a month from Google. Without Website positioning, we’d have to spend more than $0.5M on ads to obtain that targeted visitors. https://www.youtube.com/watch?v=CWAXJPBjGjE